July 24, 2013

Celebrity Cruises Brings ‘A Taste of Modern Luxury Culinary & Spa Tour’ to Southern California

Industry Innovator Kicks Off First-Ever Gourmet Food Truck and Spa Pop Up; Facebook Fans Can Nominate Their Company to Win a Tour Stop

LOS ANGELES--(BUSINESS WIRE)--July 23, 2013--
Though a Celebrity Cruises ship may be steps or more away from land, that hasn't stopped this industry innovator from bringing a "sea change" to those not onboard. For the first time, Celebrity Cruises will bring its modern luxury cruise experience on-shore to locations throughout Southern California. The Celebrity Cruises "A Taste of Modern Luxury Culinary & Spa Tour," a gourmet food truck and spa experience, will launch at the ASICS World Series of Beach Volleyball Tournament in Long Beach, Calif., July 25-28, then continue at a series of SoCal public and corporate locations throughout the month of August.

The Celebrity Cruises on-shore Culinary & Spa Tour will feature gourmet-quality cuisine from Celebrity Cruises' signature restaurants Qsine, Tuscan Grille, Bistro on Five, The Porch and Grand Epernay. Guests will sample shipboard fare prepared on site in a specially outfitted food truck by highly skilled chefs from Celebrity Cruises. Attendees also will be able to purchase full lunchtime meals at the event, with 50 percent of all proceeds from food purchases donated to charity. Complimentary neck and shoulder massages and professional masseuses will be on hand at each tour stop for guests to experience Celebrity Cruises' AquaSpa & wellness programs.

Scott Clifton, Director of Sales for Celebrity Cruises, states, "We are passionate about bringing Celebrity's onboard experience to guests onshore. We are confident that once they have 'tasted' what we have to offer, they will be assured that a cruise with us will surpass their expectations. Our goal with this tour is to give potential guests a more enhanced Celebrity experience by elevating our offerings to include some our most popular onboard cuisine, and special treats including massages, and custom blended grilling spices from our industry-first outdoor barbecue restaurant, 'The Lawn Club Grill'."

We are what we eat:

Additionally, Celebrity Cruises will cater the World Series of Beach Volleyball VIP tent, and feature for the first time an onshore menu from its AquaSpa Cafes, which have received the SPE Certified designation, and made Celebrity the first cruise line to hold this distinction. SPE Certified aims to take the farm-to-table approach to sourcing local ingredients even further by applying a specific set of scientific guidelines around preparing healthy meals without compromising taste. Derived from the Latin expression, sanitas per escam, SPE Certified focuses on sourcing, preparing and enhancing the food through the nutritional density and quality of the cuisine.

Seaside swag, win a cruise for two and more:

All guests of the Celebrity Cruises' new tour experience will have the opportunity to win a cruise vacation for two in a luxurious double-occupancy stateroom. At each stop on the tour, Celebrity Cruises also will be giving away an exclusive copy of "Excite the Senses," a hardbound book rich with recipes, original photography and entertaining tips, personally signed by Celebrity Cruises Executive Chef, John Suley. There also will be a drawing for a plush spa robe from Celebrity's onboard AquaSpa, as well as complimentary samples of custom blended grilling spices and recipe cards from Celebrity's Lawn Club Grill.

Companies enter to win a Taste of Modern Luxury Culinary & Spa Tour Stop:

Celebrity Cruises is launching a corresponding Facebook campaign to identify and select Southern California corporate campus locations for a special visit along the "A Taste of Modern Luxury Culinary & Spa Tour." Facebook fans are invited to nominate their company by completing an online form explaining in up to 100 words why Celebrity should bring "A Taste of Modern Luxury Culinary & Spa Tour" to their corporate campus during the month of August. Fans also may submit a photo of their company or optional office staff with their entry.

Throughout the month of August, "A Taste of Modern Luxury Culinary & Spa Tour" will make appearances at events open to the public that will be held in Los Angeles, Palm Springs, and Orange County.

For more information on "A Taste of Modern Luxury Culinary & Spa Tour" stops, go to Celebrity Cruises or visit Facebook, Twitter @celebritycruise, Instagram CelebrityCruises and Pinterest and #TasteModernLuxury

About Celebrity Cruises:

Celebrity Cruises' iconic "X" is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers' precious time. Celebrity Cruises' 11 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. Celebrity is one of five cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). For more information, dial 1-800-437-3111, visit Celebrity Cruises, or call your travel agent.

About World Series of Beach Volleyball:

The ASICS World Series of Beach Volleyball is scheduled for July 22 - 28 in Long Beach, Calif. It marks the return of FIVB international competition featuring top Olympic medalists and professional beach volleyball stars to the United States with the first Grand Slam event since 2003 and the inaugural World Series Cup, a Ryder-Cup style competition that will pit the top U.S. men's and women's teams against the best teams from around the world battling for the prestigious Cup. NBC, NBC Sports Network and Universal Sports Network will provide 23 hours of programming of the competitions, including live telecasts of the men's and women's Grand Slam finals and World Series Cup finals. A beach festival with be incorporated throughout the event with live music along with celebrity DJ's, hot pop culture bands and an interactive fan village. Admission is free to the general public and donations are requested to benefit the American Red Cross. More information is available on line at wsobv.com or on twitter @wsobv.

    CONTACT: RELEVANCE PR
Karen Gee-McAuley

818-541-7724

Karen@relevancepublicrelations.com

or

Stephanie Martin

917-572-4404

Stephanie@relevancepublicrelations.com

    SOURCE: Celebrity Cruises
Copyright Business Wire 2013

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